Free shipping with order of $90 and more
Free shipping with order of $90 and more


Sébastien Jacques and Julia Gagnon, 2nd generation succession and couple in business

Recognition and commitment

Recognition and commitment are anchored deep in our DNA.

Since our founding, we have paid homage to the experience of our team and recognized the work they accomplish. Every day, we try a little harder to demonstrate our overall ethical commitment.

We translate it into actions to support social development, we fully embrace our environmental perspective and we invest to make our team and our customers happy.

Sébastien Jacques and Julia Gagnon, 2nd generation succession and couple in business

Doing our part

Engagement envers notre équipe

For our team, our partners and our customers

Every day, we are committed to doing a little more, to provide a pleasant environment and to stimulate a desire to exceed ourselves by promoting lasting, positive relationships.

We are still touched by the testimonials of our team on that matter. View the videos on our corporate site

For our community

We want to see our community grow by offering quality jobs and by investing of ourselves so our life environment can be more attractive for all who live in this beautiful region and those who come to explore.

We are pleased to support various events in the MRC du Granit to increase the diversity of social and sporting activities.

Engagement envers notre communaute

For our region

We care about the development of our region. We actively participate in various initiatives put forward to help maintain a positive global quality of life.

We support the Chapelle du rang 1 as a partner to promote the development of a varied, high-caliber cultural life at an affordable price.

For society

We remain true to our values with all our local and international partners. We support the same ethical approach for all and we try to reduce our carbon footprint in our daily activities.

The fabric used to manufacture our contagion gowns is woven less than 200 km away from our shop and this certainly helps us offer the level 2 gown with the lowest environmental footprint in all of Quebec!


Engagement envers societe

For the environment

Our daily acts testify to our respect for the environment – we upgrade, recycle, reclaim and help causes that support sustainability in our global life environment.


We adopted a beluga!

We are proud to financially support the GREMM’s (Group for Research and Education on Marine Mammals) Lower St. Lawrence Beluga Project.

Stocking river trout

We are partnered with the Lendemain de trôle team whose 4FISH initiative has enabled the financial support to stock 130 1.8-lb brown trout in the Chaudière River, which flows through our region from Lac Mégantic to the St. Lawrence.


Your choice, our pledge

United, our actions express of our shared values. We do our part by pledging to 1% for the Planet the equivalent of 1% of your purchase made on this site.

What does it stand for?

In 2002, Yvon Chouinard founded 1% for the Planet and his company Patagonia became the first business to commit 1% of annual sales to the environment. Today, the 1% for the Planet network consists of over 3,000 businesses and individuals that contribute to environmental nonprofits in over 90 countries. To date, 1% for the Planet has directed over $250 million to these grassroots organizations working toward a better world. We share the same values as Mr. Chouinard. We are proud to be part of the movement he created and to do, together, our part for the planet!


ethica by Attraction – proof of commitment

The development of our ethica brand and collection of garments is also evidence of our commitment.

ethica is a testimony of our environmental mettle and of our support for sustainability, notably by contributing directly to the vigor of our community through an astonishing variety of quality, safe and accessible jobs.

Tees and fleeces are mostly made of 100% of organic cotton or a blend of organic cotton and/or recycled polyester (rPET).

Each blended garment use the 5 to 15 plastic water bottles that would have been destined to landfills.